USAID Strategic Communications Support Activity (SCSA) supports the Government of Armenia (GOAM) in building effective streamlined, data-driven, and citizen-centered strategic communications systems, capacity, and practices. The Activity will support GOAM in the following three main focus areas:
- Component 1: Enable the institutional setup and talent management of the public sector’s streamlined strategic communications;
- Component 2: Ensure the public sector has institutionalized systems and capacity for data-driven information management to inform strategic communications;
- Component 3: Foster citizen-centered strategic communications and public outreach.
The three interconnected components of the Activity will aim to achieve the following expected outcomes:
- Sustainable institutional structure and protocols are in place for effective internal, interagency, and external strategic communications;
- Improved government systems and technical and human capacities for effective, data-driven, message-tested, and targeted strategic communications are established, utilizing polling, focus groups, and social sentiment analysis;
- Effective strategies are developed for two-way communications, including feedback loops based on interactive discussions to generate stronger citizen engagement.
The Activity is implemented by Chemonics International and its subcontractor FOICA. The Project started in May 2024 and will end in June 2029.
