USAID Strategic Communications Support Activity (SCSA) supported the Government of Armenia (GOAM) in building effective, streamlined, data-driven, and citizen-centered strategic communications systems, capacity, and practices. The Activity supported GOAM in the following three main focus areas:
- Component 1: Enable the institutional setup and talent management of the public sector’s streamlined strategic communications;
- Component 2: Ensure the public sector has institutionalized systems and capacity for data-driven information management to inform strategic communications;
- Component 3: Foster citizen-centered strategic communications and public outreach.
The three interconnected components of the Activity aimed to achieve the following expected outcomes:
- Sustainable institutional structure and protocols were in place for effective internal, interagency, and external strategic communications;
- Improved government systems and technical and human capacities for effective, data-driven, message-tested, and targeted strategic communications were established, utilizing polling, focus groups, and social sentiment analysis;
- Effective strategies were developed for two-way communications, including feedback loops based on interactive discussions to generate stronger citizen engagement.
The Activity is implemented by Chemonics International and its subcontractor FOICA. The Project started in May 2024 and end in February 2025.
