The main goal of the project is to increase public awareness on circular economy by developing an information toolkit to support business community outreach, as well as the integration of the circular economy theme into media and higher education systems.

The goal of the project is to promote media transparency and bolster credibility and trust by supporting the effective adoption of JTI standards within Armenian news organizations. 

The Project aims to enhance the strategic engagement between the local private sector, independent media, public sector, and other stakeholders in efforts that support healthy information spaces. The Project started in December 2024 and will end in July 2025.