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Disinformation Trends and Media Literacy Needs in the Private Sector of Armenia

“Disinformation Trends and Media Literacy Needs in the Private Sector of Armenia” research was developed by the Freedom of Information Center of Armenia with the support of the Center for International Private Enterprise (CIPE).

The purpose of the research is to provide a comprehensive analysis of the disinformation trends and media literacy situation in Armenia, especially shedding light on the distinct dynamics of dis/misinformation within the private sector. By examining the specific disinformation trends in Armenia and evaluating the state of media literacy, this research paper aims to contribute to the discourse on countering disinformation and fostering media literacy for the private sector.

Based on the desk work and in-depth interviews with the private sector representatives and field experts this research highlights the challenges posed by dis/misinformation to businesses and the economy exploring the multifaceted nature of disinformation in Armenia, identifying modern trends, channels, and platforms through which it spreads.
The implications of dis/misinformation on the private sector are analyzed, including disruptions to business operations, loss of revenue, and damage to brand reputation. The research also examines the impact of dis/misinformation on consumer trust and the challenges businesses face in managing their risks.

Dis/misinformation finds fertile ground in Armenia’s information landscape due to many factors such as inconsistent government communication, propaganda, and low media literacy among the public and business. Efforts to combat disinformation have been made by civil society, media experts, and policymakers, but legislation and protection mechanisms have not been fully comprehensive, leaving businesses vulnerable to unfair competition and reputational harm.

This research paper aims to shed light on the disinformation trends prevalent in Armenia regarding the private sector while evaluating the media literacy situation amongst business representatives and employees within the country. By providing a detailed analysis of these interrelated aspects, it seeks to contribute to ongoing efforts to combat disinformation and foster media literacy, ultimately strengthening the resilience of the Armenian private sector and society in general against fabricated narratives, and information manipulation and ensuring the free flow of accurate and reliable information.

The research provides valuable insights for policymakers, educators, and stakeholders in developing evidence-based interventions to foster media literacy and counter information disorders effectively.

Disinformation Trends and Media Literacy Needs in the Private Sector of Armenia


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